By Julia Rymer, artboss co-founder
Something I hear often from creatives is that they hate social media, or that it feels completely unmanageable. They hate the political posts, the privacy issues, the over-sharing, comparisons to other users, the fighting that breaks out, or just having to take the time to post. I totally hear you all! I have had to take social media breaks for myself many times as well. It can get overwhelming and fill your time and headspace with useless information.
Despite the negative associations you might have, social media remains an incredible tool for marketing your creative work and business, as well as for networking and building your brand. There are ways to handle it so that it doesn’t stress you out, which I will share with you.
- Remember: social media is another tool in your arsenal to build your business. Remember when there were people who refused to get cel phones? And then they realized that all the pay phones had gone away, and they needed a way to contact friends and family… and they broke down and got a cel phone. Social media is sort of like that—a connection device to reach out to those that would like your work and potentially buy it or hire you. It is a tool for promoting and building your business.
- Create an editorial calendar and a social media action plan. It helps to have your goals and strategies set up in advance, so you know what to focus on. Write down your goals for social media and actions steps you can take to accomplish them. Then set up an editorial calendar so that you know what to post when.
- Assess your need for privacy. You don’t have to post anything that you do not want to post. You do not have to engage with abusive conversations. You don’t even have to look through your newsfeed. All you really need to do is post your work, your services, and information about both on a regular basis. Set your accounts up to receive email notifications, or simply look at the notifications, respond as needed, and log off.
- Link your accounts and schedule posts. If you link your Instagram so that it posts to your Facebook page and Twitter account, you’ve instantly saved yourself time and money! You can schedule several posts at once on Facebook, or set up a social media management account like Hootsuite or Tailwind, which allows you to manage multiple accounts from one dashboard, and schedule posts.
- Focus on the platforms you feel benefit your business best and that you actually like using. If Instagram (or Pinterest or Youtube or any of the myriad choices you have!) is your thing, focus on using that platform really well and posting consistently. You can add in other platforms as you get more comfortable. You will eventually want to diversify where you post, but consistency is important too.
I hope these suggestions help relieve the stress of building your social media presence, and allow you to use it for the power it has!